YesAsia Holdings Limited (2209.HK), a leading e-commerce platform operator specializing in Asian beauty and lifestyle products, announced its interim results for the six months ended 30 June 2026. The Group achieved record revenue of US$301.51 million, a 23.2% increase year-on-year, while net profit surged 30.0% to US$18.30 million. These results replicate the record high achieved in the first half of 2025, underscoring the company's resilience and growth momentum.
The strong performance was driven by robust global demand for Korean Beauty (K-Beauty) products. Gross profit grew by 28.2% to US$93.98 million, with gross profit margin expanding by 1.2 percentage points to 31.2%. Operating profit increased by 30.1% to US$24.29 million. Despite geopolitical tensions and freight cost pressures, the Group's strategic investments in localized logistics infrastructure and automation technologies such as AMRs helped mitigate these challenges, keeping operating cost increases well below revenue growth.
Market diversification proved pivotal. The US, the Group's largest market, absorbed tariff shocks and delivered progressive improvement, with revenue exceeding the second half of 2025 even outside the holiday peak season. Among non-core markets, Europe and associated countries grew 22.1%, and Latin America surged 178.4%, while the Middle East achieved steady growth of 33.4% despite regional tensions.
The Group's B2C platform, YesStyle, recorded revenue of US$215.07 million, up 30.5%, accounting for 71.3% of total revenue. Social media marketing remained a core strength, with an ecosystem of over 557,000 unique influencers generating US$85.70 million, contributing nearly 40% of YesStyle's revenue. To amplify online impact, the Group expanded its offline presence, debuting a 1,500 sq. ft. concept store in the San Francisco Bay Area and staging high-profile activations in Madrid and Seoul, which generated millions of impressions and enhanced customer engagement.
The B2B platform, AsianBeautyWholesale (ABW), contributed US$82.75 million, up 6.2%, representing 27.4% of total revenue. ABW consolidated partnerships with retailers in the US and Latin America, with average order size surging 38.6% year-on-year to US$3,590.60, reflecting stronger purchasing appetite and inventory confidence among retailers.
Mr. Joshua Lau, Founder, Executive Director and CEO, commented: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe there is ample room for growth in both retail and wholesale spheres worldwide. Amid uncertainties, we are reinforcing our competitive moat through AI-empowered customer services, an agile supply chain, and a strategy that seamlessly converts online traffic into immersive physical experiences, driving long-term value for shareholders."
These results highlight the Group's ability to navigate global challenges and capitalize on K-Beauty's rising popularity, positioning it for sustained growth. For more information, visit the Group's official website: https://www.yesasiaholdings.com/.
