tonies SE, the globally leading interactive audio platform for children, announced today the launch of Toniebox Lite, a new device designed to make its screen-free listening experience more accessible. The Toniebox Lite is a smaller and lighter version of the flagship Toniebox 2, offering the same core functionality—child-operated, screen-free audio playback—at a lower price point. Pre-orders begin today in North America at tonies.com and walmart.com, with in-store availability at Walmart starting August 22. The device will launch in the UK, Ireland, Australia, and New Zealand in fall 2026.
The introduction of Toniebox Lite marks the first step in tonies' strategy to build an ecosystem of multiple devices, each tailored to different family needs. While the Toniebox 2 remains the flagship with features like interactive Tonieplay gaming, a dynamic light ring, and bedtime functions such as a sleep timer and sunrise alarm, the Toniebox Lite focuses on delivering the essential listening experience in a more portable form. Both devices are compatible with the entire library of over 1,500 Tonies and more than 3,500 digital titles, including content from partners like Disney, Warner Bros., and Pokémon, as well as tonies Originals.
Tobias Wann, CEO of tonies, stated: "As parents increasingly seek mindful alternatives to passive screen time, we see a tremendous opportunity to champion the power of listening, spark imagination, foster independence and curiosity. To bring the benefits of audio to even more families, we are building a growing ecosystem that for the first time includes multiple devices—each of them designed for different family needs, while being connected by the same trusted world of stories, songs, characters, and play experiences. With Toniebox Lite, we open the door to that world for more families than ever."
Ginny McCormick, CXO of tonies, added: "Childhood rarely stands still. It unfolds across family vacations, visits with grandparents, and everyday adventures in between. Toniebox Lite’s simple, portable design allows families to bring the tonies experience wherever childhood happens. For existing families, it expands how and where they can enjoy our platform. For new families, it offers an introduction to the benefits of playing, learning, growing up ears-first."
The Toniebox Lite is certified for children aged 1 and up and works with every Tonie ever released. Parents can manage their children's experience through the tonies app, controlling playback, setting volume limits, and accessing digital content. The device will also be available with a range of colorful covers that add cushioning for everyday use. With this launch, tonies continues to invest in new content experiences, including My First Tonies, interactive Tonieplay games, and partnerships with brands like Bluey and Pokémon.
tonies, founded in Germany in 2014, has sold approximately 12.2 million Tonieboxes and over 165 million Tonies worldwide. The company reported EUR 630 million in group revenue for fiscal year 2025, a 31% year-over-year increase, and guides for FY 2026 group revenue above EUR 760 million. The Toniebox Lite launch underscores tonies' commitment to accelerating innovation and extending its platform to meet diverse family needs.
