Surcheros, the Fresh-Mex restaurant chain known for its bold flavors and Southern hospitality, has officially opened its doors in Hickory Flat, located at 6764 Hickory Road in Woodstock, Georgia. The new corporate-owned location represents a strategic step in the company's expansion across its home state. To celebrate, a formal ribbon-cutting ceremony will be held on February 4, 2026, at 10:00 a.m., in partnership with the Cherokee Chamber of Commerce.
Woodstock is a dynamic and growing community, and Surcheros aims to become a local favorite. Founder and CEO Luke Christian expressed enthusiasm about joining the area, stating, 'Our focus has always been on combining high-quality, fresh ingredients with warm, Southern service. We look forward to becoming a favorite spot for families and students in Cherokee County.' The restaurant offers a spacious dining area and a vibrant salsa bar, allowing guests to customize their meals. The menu features fan-favorite items such as customizable bowls, grilled burritos, tacos, and quesadillas, all made fresh to order using premium meats and vegetables.
The opening of this location underscores Surcheros' commitment to accessible, exciting food. Christian emphasized, 'From our hand-rolled grilled burritos to our fresh-made bowls and quesadillas, we are thrilled to be serving the people of Woodstock/Hickory Flat every day.' The restaurant is open daily from 10:30 a.m. to 9:00 p.m., offering dine-in, quick pickup, and third-party delivery services through DoorDash and Uber Eats. Additionally, Surcheros provides professional catering for groups of 10 or more, suitable for team lunches, family gatherings, or special occasions.
Guests are encouraged to download the Surcheros app via Google Play or the App Store to join the rewards program, where members earn points on every purchase redeemable for future meals and enjoy exclusive benefits. For more information, visit www.surcheros.com or follow the brand on social media at @Surcheros.
The new Woodstock location is part of Surcheros' broader expansion strategy, which began in 2007 when founder Luke Christian combined big taste and bold flavors with Southern hospitality. The brand has since grown to multiple locations across the Southeast, offering Tex Mex meals with exceptional service. Surcheros invites guests to customize their meals, from burritos and tacos to quesadillas and salads, choosing from perfectly grilled meats and a wide selection of toppings and signature sauces. The family-friendly menu also includes a kids' menu for younger guests.
