SpecialtyRx, the nation's largest privately owned long-term care pharmacy, made a significant statement at the Florida Health Care Association's 2026 Annual Conference & Trade Show, held July 26-30 at Rosen Shingle Creek in Orlando, Florida. With a 20-by-20 island exhibit space at Booth 713, the company showcased its expanding national footprint, which now serves approximately 350,000 patients annually through 15 full-service pharmacy locations across 18 states.
The FHCA 2026 event drew more than 1,000 long-term care leaders and featured a sold-out exhibition with over 300 participating companies. SpecialtyRx's exhibit, designed and executed by Purple Exhibits, was among the largest and most prominent in the hall. The elevated architecture, bold purple branding, and open layout ensured visibility across the entire venue, making it a recognizable destination for attendees.
The exhibit's design emphasized SpecialtyRx's core messages: "National Reach. Personal Touch," "Power You Can Count On," "Clinical Excellence," "Absolute Dependability," and "Trusted by 1,000+ Facilities." These themes were reinforced through tall branded towers, sweeping architectural elements, and large-format graphics. The open island configuration allowed attendees to approach from multiple aisles, while illuminated graphics, curved branded elements, hospitality areas, and an integrated charging station facilitated substantive conversations with long-term care professionals.
"This was a winning booth for SpecialtyRx in every way that matters," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "It was highly visible, immediately recognizable, welcoming, and completely ready when the doors opened. Most importantly, it looked and felt like SpecialtyRx - national in scale, dependable in execution, and personal in its approach."
The partnership between SpecialtyRx and Purple Exhibits spans approximately seven years, with about six trade show exhibits completed together annually. This long-term relationship was evident on the opening day in Orlando. The SpecialtyRx team arrived just 15 minutes before the trade show opened, confident that the exhibit would already be installed, inspected, cleaned, and ready. This allowed the team to focus entirely on welcoming attendees and engaging with industry professionals, rather than managing logistics.
Purple Exhibits managed the complete FHCA exhibit program, including creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling, and return logistics. The company coordinated approved early move-in access beginning at 9 a.m. on Sunday, July 26, giving the installation team ample time to complete and inspect the exhibit before the show floor opened.
Every major graphic was reprinted, installed, and tested ahead of the event. Purple also upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, producing a cleaner fit and more finished presentation. This meticulous preparation allowed SpecialtyRx's marketing and executive teams to direct their full attention toward representing the company, meeting industry professionals, and strengthening relationships within the long-term care community.
The completed exhibit reflected a long-term partnership in which SpecialtyRx provides the brand vision while Purple Exhibits manages the operational details required to deliver that vision on the show floor. As SpecialtyRx continues to serve more than 1,150 healthcare facilities across 18 states, its presence at major industry events like FHCA 2026 underscores its commitment to maintaining a strong national presence and personal touch in long-term care pharmacy services.
