Shelly Group SE, a provider of IoT and smart building solutions, has announced a pan-European partnership with ALSO, Europe’s largest technology provider, to broaden its market reach across Europe. The collaboration will make Shelly’s portfolio of smart home and smart building solutions available through ALSO’s dedicated IoT business and its extensive network of resellers, system integrators, and professional installers.
The partnership goes beyond simple distribution, encompassing joint marketing, technical training, and sales enablement initiatives. These include technical customer support, webinars, digital lead-generation activities, participation in industry events, and co-branded marketing campaigns. The goal is to support professional channel partners in effectively marketing, deploying, and scaling Shelly solutions across residential, commercial, and smart building applications.
This move is significant as it complements Shelly’s established position among consumers and its DIY community by expanding its professional channel. By leveraging ALSO’s extensive European partner network, Shelly aims to make it easier for installers, system integrators, and resellers to source and deploy its products, thereby strengthening its long-term international scaling strategy.
Wolfgang Kirsch, Co-CEO of Shelly Group, emphasized the importance of the professional market as a growth driver. He stated, “ALSO’s strong European channel organization enables us to make our solutions more accessible to installers, system integrators and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy.”
Shelly Group develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology and seamless interoperability. The company benefits from an asset-light production model and has a presence in over 100 countries. It is listed on the Bulgarian Stock Exchange and the Frankfurt Stock Exchange, included in the SDAX index.
This partnership marks a strategic step for Shelly Group as it continues to execute its international scaling strategy, aiming to capture a larger share of the professional smart building market in Europe.
