Roonyx, a technology company specializing in fintech products, has shared key takeaways from DigitalConfEx 2025, a conference that brought together leading industry experts to discuss emerging trends in marketing and financial technology. The conference underscored that modern marketing has evolved beyond messaging and conversion to encompass the full customer journey, including payments. Frictionless, personalized, and trust-based experiences are now core growth drivers, with Buy Now, Pay Later (BNPL) solutions playing a strategic role in increasing conversion and strengthening long-term loyalty.
Vladimir Drogan, CEO of Roonyx, highlighted the value of insights gained at the event. "DigitalConfEx was a highly insightful experience – it brought together leading industry experts and showcased real-world cases and emerging trends. It confirmed that Roonyx's strategy of combining marketing and fintech is moving in the right direction. BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products," Drogan said.
The conference also emphasized human-centric digital transformation, stressing that technology should simplify, not complicate, the customer journey. Flexible financial options powered by AI and first-party data enable brands to translate personalization into tangible value at the point of purchase. This approach aligns with Roonyx's focus on integrating financial solutions that enhance user experience without adding complexity.
Roonyx specializes in fintech products, including BNPL solutions, built on principles of flexibility, security, and scalability. The company helps businesses implement advanced financial solutions without compromising quality or transparency. For more information, visit Roonyx.
