Reservoir, an agricultural innovation center and venture capital fund, announced a new participation structure across its agricultural innovation network designed to lower barriers to field testing, equipment access, and commercialization support. Alongside its existing paid Member and Resident tiers, Reservoir now supports a free Associate tier that unlocks on-farm testing access to emerging projects and researchers, drastically lowering the barrier to entry for agricultural innovation.
“AgTech wins in the field,” said Matthew Hoffman, general partner and head of Reservoir Farms. “Today, too many technology startups burn through capital working on problems that are misaligned with growers and industry needs...We get startups into the field alongside industry experts as soon as they sign up. This is good for startups, good for investors, and good for growers.” The new tier aims to address the common challenge of startups developing solutions without real-world validation, which often leads to wasted resources and misaligned products.
Reservoir Farms are the world’s first on-farm robotics innovation centers, starting in the Salinas Valley and expanding to other key regions across California and the American West. By combining R&D space, hands-on grower input, and early-stage capital, Reservoir helps turn promising ideas into tools for growers. The free Associate tier is expected to attract a broader range of innovators, including researchers and early-stage startups that may lack funding for membership fees.
“We see water security as critical infrastructure for the 21st century, and agriculture is on the front lines of that shift,” said Dacia Leon, PhD, co-founder and CEO of Supercool Earth, a startup developing a novel approach to cloud seeding to address water scarcity. “By joining the Reservoir community, we can easily explore new opportunities alongside the people who feel these challenges first...” This sentiment reflects the value of direct collaboration with growers and industry experts that Reservoir facilitates.
The announcement highlights Reservoir's commitment to accelerating rugged AI and agricultural technology. The new structure not only lowers financial barriers but also provides access to equipment and commercialization support, which are critical for startups moving from concept to market. For more information, visit https://reservoir.co.

