Companies invest heavily in acquiring new customers, but often neglect those they already have until renewal is at risk. A new tool, Renewal Radar from Sighub, aims to bridge that gap by leveraging data already in HubSpot.
Sales teams typically have robust processes for new business: pipelines, forecasts, and follow-up sequences. However, once a customer signs, the signals that indicate renewal risk can become scattered across deals, line items, quotes, subscriptions, and custom objects in HubSpot. This fragmentation can lead to missed opportunities to act before a customer feels neglected.
“Companies put enormous effort into winning new customers, but existing customers can become surprisingly easy to overlook once the deal is closed,” said Ulaş Arslan, founder of Sighub. “Customers notice that long before a renewal is officially at risk. We built Renewal Radar to help teams spot that gap while there is still time to do something about it.”
Renewal Radar works by scanning customer accounts in HubSpot, identifying the strongest renewal signal, and checking whether recent activity suggests the account is receiving attention. If not, it surfaces the account for the responsible team to act. This lightweight app is designed to complement existing CRM processes, not replace them.
The tool is particularly aimed at Customer Success and RevOps teams that manage customers in HubSpot but do not want to adopt a separate enterprise customer success platform. By monitoring renewal information across multiple HubSpot sources and considering recent customer interactions, Renewal Radar can create focused tasks when attention is needed, and resolve alerts when the situation is handled.
For growth-focused companies, the app raises a critical question: Are we paying as much attention to the customers we already have as we do to potential new ones? Renewal Radar helps ensure that existing revenue receives the same level of attention as new pipeline.
Renewal Radar is available for HubSpot users through Sighub and the HubSpot App Marketplace.
