ORGANA International is participating in the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, from September 14-17. The event, held at PGA National Resort & Spa, connects brands with retail buyers across various channels for scheduled meetings. For ORGANA, these meetings are a strategic step to expand its presence in U.S. retail channels, moving beyond online availability to physical store shelves.
The ECRM session provides a platform for ORGANA to engage directly with retailers, understand their needs, and discuss how its products can fit into their assortments. "This week is really about listening to retailers and having productive conversations," said Mills. "We have an established company, a broad portfolio, and some exciting new ideas for retail. ECRM gives us the opportunity to sit across the table from buyers, understand what they're looking for, and talk about where ORGANA could make sense for them." This approach underscores the company's commitment to building relationships that can lead to long-term retail partnerships.
Founded in 1997, ORGANA has developed a diverse portfolio of natural wellness products, including Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other offerings. At the ECRM session, Mills is introducing buyers to ORGANA's new Mineral Shots, packaged in a colorful point-of-purchase display designed to give retailers a highly visible, ready-to-merchandise format for counters, shelves, and other high-traffic locations. This display reflects ORGANA's retail strategy of considering not only the product itself but also how retailers can merchandise and present it effectively.
"Retailers have to think about much more than what's inside a product," Mills said. "They have limited space, different store formats, and different customers. We want to make it easier for them to see how an ORGANA product could actually work in their stores." This customer-centric approach is crucial as ORGANA seeks to differentiate itself in a competitive market. The company's products are already available nationwide through Amazon and OneLavi, but the next objective is to build relationships that can extend ORGANA's reach into additional retail channels and put its products in front of new consumers.
The ECRM meetings are a critical component of ORGANA's broader U.S. retail expansion. "We've spent years building ORGANA and developing products that our customers come back to," Mills said. "Now we're focused on finding the right retail partners who can help us introduce the brand to a much larger audience." This expansion is significant as it could lead to increased brand visibility, higher sales, and a stronger foothold in the natural wellness market. Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net.
ORGANA International, headquartered in Springville, Utah, is a customer-first company with a 5-star BBB rating and nearly three decades of dedication to natural wellness. Its participation in ECRM highlights the growing demand for natural health products and the importance of retail partnerships in reaching health-conscious consumers. As the wellness industry continues to evolve, ORGANA's efforts to secure retail distribution could set the stage for sustained growth and broader market penetration.
