When ORGANA International CEO Larry Mills attends the ECRM Vitamin, Weight Management & Sports Nutrition Session, Sept. 14-17 in Palm Beach Gardens, Florida, he will not be pitching a startup or a single product. Instead, he will represent a company that has been in the natural wellness space since 1997, with a portfolio that has grown to include plant-derived minerals, liquid oxygen, herbal wellness products, topical solutions, and more.
“We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line,” said Mills. “What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers.”
The company’s participation comes at a pivotal time as it seeks to broaden its U.S. retail footprint beyond its current online channels. ORGANA’s offerings include its Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and the newly introduced Mineral Shots, which are packaged in a vibrant point-of-purchase display designed to capture attention in high-traffic retail spaces.
This breadth allows ORGANA to engage retailers in conversations that go beyond product features. Mills plans to introduce buyers to the company’s holistic wellness philosophy, its historical evolution, and how different products could complement existing assortments. “Every retailer is different, and that's one of the reasons I'm looking forward to these conversations,” he said. “We're not going into ECRM assuming one product or one approach is right for everyone. We want to understand what buyers are looking for and have meaningful conversations about where ORGANA could make sense.”
The retail wellness landscape has shifted dramatically since ORGANA’s founding. Consumers now have more product choices and information than ever, yet they increasingly seek transparency in ingredient sourcing, plant-derived nutrition, and convenient formats. ORGANA has responded by ramping up its educational efforts, covering topics like soil health, nutrient density, and absorption.
“Today's consumers ask questions,” Mills noted. “They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust.”
ORGANA enters these meetings with its products already available nationwide via Amazon and OneLavi. This online presence gives consumers immediate access while the company explores additional retail partnerships. “ECRM is about what comes next for ORGANA,” Mills added. “We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers.”
