ANAHEIM, CA — Northgate González Market, a leading Mexican-themed Hispanic supermarket chain in Southern California, officially launched its 'Familia Fútbol' campaign on March 18 at the historic Yost Theater in Santa Ana. The campaign is designed to celebrate the culture, food, and passion for soccer that unite Latino families, running through the 2026 FIFA World Cup Final.
The event featured a roster of Mexican cultural icons and sports legends, including boxing champion Julio César Chávez, legendary goalkeeper Jorge Campos, luchador El Hijo del Santo, actress Angélica María, and women's national team star Scarlett Camberos. The campaign also honors the late Pedro Infante, whose legacy adds emotional warmth and nostalgia. Additional soccer legends such as Paco Palencia, Claudio Suárez, Ramón Morales, Braulio Luna, Francisco 'Maza' Rodríguez, and Carlos Hermosillo are also participating, bringing World Cup experience and deep community connections.
'Soccer is not just a sport for our families, it is memories, identity, and pride,' said Oscar González, Co-President of Northgate González Market. 'Familia Fútbol is our way of celebrating this historic World Cup moment through the food, culture, and values that define who we are and who we serve. Once you step into a Latino home, you’re forever familia.'
The launch event was hosted by former Mexican soccer player Mariano Trujillo and sports journalist Livette Ruvalcaba, featuring curated memorabilia, live entertainment with soccer freestylers and mariachi, and interactive moments with the campaign's talent lineup. Guests included press, content creators, vendors, and community members.
Northgate González Market will also bring game-day flavors to life, offering families everything needed to celebrate the World Cup at home, from freshly marinated carne asada and handmade guacamole to aguas frescas, botanas, and party trays. Throughout the tournament, stores will highlight game-day favorites that turn every match into a shared moment.
The March 18 launch is the beginning of a series of activations across Southern California through the World Cup Final in June 2026, including meet-and-greet events with Julio César Chávez, El Hijo del Santo, and Angélica María; eight Familia Fútbol Fan Fests transforming Northgate Market parking lots into community stadiums from April to June; youth soccer clinics in partnership with Pixixi led by Mexican soccer legends; a Mother's Day World Cup Makeover Sweepstakes from April 15 to May 10; and Father's Day Carne Asada Event and World Cup Final Viewing Parties in June.
For more information, visit www.northgatemarket.com and follow @northgatemarket on social media.
Northgate González Market, founded in 1980, is a family-owned Hispanic supermarket chain with over 8,300 associates and 46 stores in Orange, Los Angeles, Riverside, San Bernardino, and San Diego counties. Headquartered in Anaheim, it focuses on quality, fresh foods, and personalized service, with community support through the González Reynoso Family Foundation.
