Nicolet Law Accident & Injury Lawyers made its presence known at the 2026 Minnesota State Fair, hosting an interactive booth that ran from Aug. 27 through Labor Day, Sept. 7. The 12-day event provided the firm with an opportunity to engage directly with fairgoers, distribute merchandise and prizes, and raise awareness of its legal services across the Midwest.
The booth, situated outside the Agriculture Horticulture Building just off Judson Avenue, between the Veterans Garden and the Circle Adopt-A-Garden and directly across from the International Bazaar, featured a branded van and tent. Visitors could pick up Nicolet Law merchandise and spin a prize wheel for a chance to win giveaways. The firm's participation reflects its "Be Kind. Do Good." philosophy, which guides its community involvement and helps build trust with the people it serves.
"The State Fair is one of the most exciting gatherings in Minnesota, and it was a great chance to meet our neighbors face to face," said Russell Nicolet, President of Nicolet Law. "We were not there to hand out legal advice between corn dogs. We were there to say hello, have some fun, and let people know that if the unexpected happens, they do not have to face it alone."
Alongside the main booth, the firm's Midwest Motorcycle Lawyers team had its own presence at the Fair. Led by partner Drew Epperly, known as The Midwest's Motorcycle Lawyer, the group represents injured riders across the region and understands the motorcycle community from the inside. The team hosted a separate table with its own merchandise and a bike giveaway, and it served as the main sponsor of the Fair's motorcycle parking lot.
"Riders look out for one another, and that is the same spirit we try to bring to our work," said Epperly. "Sponsoring the motorcycle lot and meeting riders at the Fair was a natural fit for a team that rides too."
Founded in 2007 in Hudson, Wisconsin, Nicolet Law has grown to 28 offices across Wisconsin, Minnesota, North Dakota, Iowa, and Indiana. The firm represents people injured in car, truck, and motorcycle crashes, wrongful death claims, and other negligence-based cases. Its expansion and community-focused events like the State Fair appearance demonstrate a strategic effort to connect with potential clients in a friendly, approachable setting.
For a law firm, visibility at a massive public event like the Minnesota State Fair is more than just marketing; it is a way to humanize the legal profession and build relationships before a need arises. By meeting fairgoers face to face, Nicolet Law positions itself as a trusted neighbor rather than an distant institution, which can be crucial when individuals face stressful legal situations after an accident.
Nicolet Law looks forward to future years of greeting fairgoers at the State Fair. The firm's continued community engagement, including scholarships, charitable giving, and local events, reinforces its commitment to the communities it serves. For more information, visit www.NicoletLaw.com or call 1-855-NICOLET.
