Newsworthy.ai today announced the launch of its next-generation news marketing platform, designed to help organizations thrive in an AI-driven world by enabling faster creation, smarter optimization, and broader visibility for press releases. The platform, live now at app.newsworthyai.com, introduces AI-powered authoring, a redesigned creation wizard, brand and team management capabilities, and an agent-to-agent AI protocol that makes press releases directly discoverable by AI systems.
The most transformative addition is the platform's AI-native press release creation suite. Users can generate complete press release drafts from a pasted URL or raw notes, producing structured releases with headlines, abstracts, pull quotes, and body copy in seconds. An integrated AI suggestions engine analyzes each release across three proprietary dimensions—SEO optimization, AI training value, and AI grounding quality—each scored on a 1-to-10 scale. Writers receive actionable headline alternatives, brandable chunk analysis to identify weakly-branded sections, copy improvement suggestions with one-click accept, and automated FAQ generation for structured data SEO. Users can also import content directly from Word documents or Google Docs URLs, reducing the submission process from minutes to seconds.
The press release creation experience has been rebuilt as a guided multi-step wizard with a live side-by-side preview panel that adapts to desktop, tablet, and mobile viewport widths. The workflow guides users through writing, image management with drag-and-drop reordering and integrated Unsplash search, social banner design with text overlay editing, AI-generated FAQ sections, advocacy sharing, and distribution selection before a final review confirmation.
Brand profiles have been expanded into full organizational hubs, supporting team collaboration with role-based access controls and email invitations. Each brand now includes shared image and banner libraries, media contact directories, structured data and SEO metadata with AI-prefilled fields, and integrations with Google My Business, social platforms, and cloud storage services. Users can manage multiple brands from a single account, with credits allocated per brand. David McInnis, founder of PRWeb and Newsworthy.ai, stated: “This is a capability I’ve wanted since my PRWeb days. Giving users the ability to add team members and client access accounts isn’t just a nice-to-have—it’s essential. I’m excited to finally bring this to life with Newsworthy.ai.”
A new community section creates a central hub for PR and marketing professionals to connect, collaborate, and grow. It includes discussion boards with rich text posts, image attachments, threaded comments with reactions, user follows, and direct messaging with read receipts. Additionally, Newsworthy.ai introduces a Google A2A-compatible agent API that makes press releases directly discoverable and usable by AI agents and LLM-powered systems. According to the company, this protocol ensures content is structured, accessible, and continuously available to AI systems, allowing it to be surfaced in AI-generated answers, summaries, and decision-making workflows.
The upgraded platform is available now at app.newsworthyai.com, and new users can create a free account to explore the capabilities. Newsworthy.ai is an AI-driven newswire and PR platform founded by PRWeb pioneer David McInnis, focused on shifting from traditional SEO to AI Optimization (AIO) and Generative Engine Optimization (GEO). Combined with its amplification service Newsramp.com, the platform aims to deliver cost-effective marketing channels that outperform ads and social media on cost-per-click while driving sustained brand visibility and authority.
