The Revenue Architecture Assessment, a new four-week program from Rich M. Smith Growth Studio, provides founder-led B2B companies with a clear, evidence-based understanding of their revenue system's strengths and weaknesses, along with a 90-day implementation plan. Priced under $15,000, it offers a faster and more affordable alternative to traditional consulting firms that often charge between $25,000 and $75,000 and take more than 12 weeks.
Unlike typical strategy consultations that conclude with a presentation and then disappear, this program is a structured, repeatable process that moves from discovery to recommendations. It delivers findings suitable for board presentations and a detailed 90-day action plan within just four weeks. The program is designed for founders who need answers first, not a consultant or agency.
Founder Rich Smith brings over 30 years of C-suite marketing leadership to the firm, with a track record that includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his work contributed to another nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America.
Smith noted, "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken. They don't have a growth problem. They need answers first, not a consultant or an agency."
The Revenue Architecture Assessment follows a strict four-week schedule with specific weekly deliverables. Week one involves interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. Week two is dedicated to analysis, synthesizing all gathered data. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, and detailed strategic recommendations. Week four culminates in a live two-hour presentation of the findings to the CEO and senior leadership team.
David Schneider, CEO of Cenlar FSB, praised Smith's work: "Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification."
Rich M. Smith Growth Studio is a Philadelphia-area Operator Accelerator helping founder-led B2B service businesses install scalable revenue systems and management infrastructure. Smith is also host of the Revenue Science Podcast, a contributing author on Entrepreneur.com, and a keynote speaker. For more information, visit richmsmith.com.
