naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, announced today the launch of naoo Worlds, a new product format that integrates creators, artificial intelligence, maps, and local businesses into a single discovery experience. The company aims to inspire users, highlight local businesses, and drive in-person visits through this innovative feature.
The first World to go live is "Fresh & Groovy," developed with creator and DJ Dennis Bauer, based on his established brand. This World guides users through Zurich's food, drinks, pop-up, and lifestyle scene, offering an interactive city experience where users can discover places to eat, intriguing pop-ups, standout bars, and upcoming hotspots. Users can seamlessly switch between a personalized feed and an interactive map, discovering places by content and location.
The launch marks the beginning of a gradual rollout. Together with Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency, additional creators such as Steve Merson and Kevin Lutolf have been selected to build their own Worlds in the coming months. These creators have a combined reach of over three million followers across social media channels, funneling substantial community potential into the naoo ecosystem for efficient organic growth.
Each World connects creators, communities, and real-world places into a continuously growing discovery experience. Local offers from restaurants, shops, event organizers, and other businesses can be integrated into thematically relevant Worlds, embedding local activations within a cultural, thematic, and geographic context that feels natural to the user journey.
With Worlds, naoo addresses the fast-growing global market for local digital activation. While existing platforms either show content or help find places, naoo is the first to combine creators, communities, AI, and local businesses in a single discovery experience, turning digital inspiration into real-world visits. The platform is designed to be extended to new cities alongside strong local creators, creating a scalable mechanism for international growth and laying the foundation for future AI-native verticals such as shopping, travel, real estate, and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, stated: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG is building the future of creator-led media, social interaction, and local activation, connecting digital attention with measurable real-world outcomes. The naoo platform delivers a unique user experience through personalized content, gamification, and a points-and-rewards system, while creating value through local incentives and measurable activation around physical places. Business customers can create individualized offers and incentivize visits through naoo points, redeemable for various rewards. Together with Kingfluencers, naoo combines platform innovation with expertise in creators, campaigns, and brand storytelling, creating new funnel extension opportunities between digital campaigns and real-world interaction.
naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). More information can be found in the original release on NewMediaWire.
