Moon World Resorts has taken a significant step toward realizing its ambitious global vision by appointing James & Cranwell, the London and Dubai based luxury hospitality advisory and executive search firm, as its strategic advisor. The long-term engagement will see James & Cranwell provide specialist strategic and commercial guidance across food and beverage, retail, hotel strategy, and partnerships for MOON Smart City developments worldwide. This collaboration is set to support the evolution of MOON's luxury hospitality offering and position the project as a definitive leader in integrated hospitality and entertainment.
The partnership underscores the scale and complexity of the MOON project, which is conceived as a "Category of One" development. Each MOON destination will be anchored by the world's largest true sphere and situated within a 556-acre masterplan integrating hospitality, entertainment, longevity and wellbeing, education and environment, technology, attractions, luxury residences, and AAA commercial real estate. With such an unprecedented scale, the need for high-level strategic counsel and access to world-class talent is paramount. James & Cranwell, with over a decade of experience in the highest tiers of luxury hospitality, lifestyle, fashion, and leisure, is uniquely positioned to meet these demands.
James & Cranwell's exclusive client list includes some of the most celebrated names in five-star hospitality and dining, such as Casa Cipriani, Maybourne, Six Senses, The h.wood Group, One&Only, Starr Restaurants, and Rosewood. Their global reach spans the USA, Europe, the Middle East, and Asia, providing a network that will be instrumental in shaping MOON's luxury offerings. The firm will lead executive search for MOON's senior leadership and operational teams, advise on F&B strategy and concept development, and craft collaborations with lifestyle and entertainment leaders, high-end fashion houses, and exclusive members clubs across all worldwide MOON Regional Licenses.
MOON is planned to rise in North America, South America, Europe, the Middle East, East Asia, South Asia, Southeast Asia, Oceania, and Africa, making it one of the most anticipated and iconic Smart City masterplan developments on Earth. The appointment of James & Cranwell signals a commitment to precision, discretion, and deep luxury sector expertise, aligning with Moon World Resorts' vision to redefine hospitality and entertainment at the intersection of innovation and human experience.
"James & Cranwell offer MOON access to a network built over a decade at the highest tiers of luxury hospitality, food & beverage, and lifestyle. From identifying leadership talent to defining MOON's culture, to shaping the complex F&B program and partnerships, their discretion, precision, and deep global relationships will position MOON as the definitive integrated leader it will become. James & Cranwell precisely provide the high level strategic counsel a project of MOON's scale and ambition demands," said Sandra G. Matthews, Co-Founder and President of Moon World Resorts.
Daniel Follett, Partner at James & Cranwell, added, "MOON represents an extraordinary world-first vision, pushing the boundaries of imagination and what's possible within global hospitality. Our role is to bring specialist market insight, operational perspective and access to world-class partnerships and leadership talent to help translate such vision into an exceptional luxury destination, conceived at an unprecedented scale. We are delighted to be partnering with Moon World Resorts and look forward to supporting its global ambitions across every stage of the project's evolution."
This partnership is a clear indication of the seriousness with which Moon World Resorts is approaching the development of its MOON Smart City masterplans. By aligning with a firm that has deep connections and expertise in luxury hospitality, the company is ensuring that every aspect of the guest experience will meet the highest standards. As the project moves forward, the impact of this strategic alliance will be felt across the globe, as MOON aims to become a landmark destination that captivates visitors and sets new benchmarks in hospitality and entertainment.
