Meridianbet, a sports betting and gaming operator and subsidiary of Meridian Holdings Inc. (NASDAQ: MRDN), has launched a fully redesigned digital platform in Malta, its longest-standing regulated market. The release marks the most significant product upgrade to the platform since its initial launch, introducing an AI-powered assistant, early payout mechanics, enhanced odds promotions, and a redesigned casino interface across mobile and desktop.
The new platform features an AI-powered assistant designed to improve user experience by providing personalized recommendations and real-time assistance. Additionally, the Early Payout feature allows users to cash out bets before an event concludes, offering greater control over wagers. Bet Boost promotions provide enhanced odds on selected events, while the redesigned casino interface offers a more immersive and intuitive gaming environment.
This launch follows Meridianbet's acquisition of Fairbet Ltd. in January, expanding its retail network across Malta to 20 storefronts. The company's focus on Malta underscores its commitment to the market, where it has operated since its founding in 2001. The upgrades are expected to strengthen Meridianbet's competitive position in the region, leveraging AI and data-driven features to attract and retain customers.
Meridian Holdings Inc. (NASDAQ: MRDN), based in Las Vegas, Nevada, is an established B2B and B2C gaming technology company operating across multiple international markets. Its B2C division, Meridianbet Group, is a leading online sports betting and gaming operator licensed in multiple jurisdictions across Europe, Africa, and South America. The B2B division includes game developer Expanse Studios and iGaming platform GMAG, which develop and license proprietary gaming platforms globally.
The redesigned platform aligns with broader industry trends toward personalization and automation in online gaming. By integrating AI tools, Meridianbet aims to enhance user engagement and operational efficiency. The company's sophisticated software automatically declines any gaming or redemption requests from within the United States, ensuring compliance with U.S. law.
For more information about Meridian Holdings and its subsidiaries, visit www.meridian-holdings.com. The full announcement, including downloadable images and bios, is available here.
