LoLo Care, a home care marketplace and coordination platform, has officially launched its services in North Carolina's Triangle Region, covering Raleigh, Durham, and Chapel Hill. This innovative platform provides families with unprecedented flexibility and choice in selecting and managing non-medical home care for their loved ones, aiming to ease the burden on family caregivers and improve the quality of in-home support.
The service allows families to choose independent caregivers for a variety of tasks, including companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that often impose rigid minimum hour requirements, LoLo Care lets families book care starting at just one hour, making it a cost-effective and convenient solution for those needing occasional or ongoing assistance.
“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The platform sets an hourly rate of $30, with $27 directly supporting caregivers, ensuring they are fairly compensated for their work. Families can quickly assess caregiver suitability through detailed profiles showcasing experience, ratings, and background-check status. While LoLo Care does not promise same-day service, most assistance can be arranged within just a few hours. The company already has over 300 caregivers on the platform and is equipped to serve thousands of families in need of home care support.
To relieve the administrative burden on adult children, the platform includes a central family coordination hub. Family members can invite relatives, share calendars, and review caregiver-submitted visit information. Whether siblings live in Wake County or across the country, the system provides shared visibility after every visit, removing the pressure of acting as a full-time care manager.
This launch marks the first step in LoLo Care's nationwide expansion, with the service currently available exclusively in Wake County, including Raleigh and surrounding areas. By eliminating traditional agency constraints and providing a user-friendly digital experience, LoLo Care is poised to redefine the way families coordinate home care. The company's mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work.
Unlike traditional agencies with rigid 4-hour minimums and high markups, or unvetted directories that leave families doing the manual work, LoLo Care lets families choose who enters the home. Caregiver profiles display identity-verification and background-check status, experience, ratings, and services. Independent caregivers control their schedules and deal directly with the families they choose, keeping the vast majority of their earnings.
The marketplace launch addresses a structural supply gap across the home care industry. By 2030, all members of the Baby Boomer Generation will be 65 or older, significantly increasing the caregiving burden on family members. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. At the same time, families have grown geographically distant over the past decades, turning care coordination into an isolating task.
Currently, traditional agency models rely on manual coordination, high overhead, and office rent, resulting in waitlists, missed visits, and high margin extraction. LoLo Care offers a more affordable alternative with the tech-enabled coordination infrastructure needed to bridge this gap. For more information or to book care, visit https://carelolo.com.
