In a move that underscores the escalating importance of content security in India's fiercely competitive streaming landscape, Lionsgate Play Asia has selected NAGRA Multi-DRM, a foundational solution within the NAGRA Venturi ecosystem, to safeguard its premium content catalogue on its over-the-top (OTT) platform. The announcement, made jointly by NAGRAVISION and Lionsgate Play, highlights a strategic partnership aimed at protecting the platform's growing library of Hollywood blockbusters and regional originals from the ever-present threat of piracy.
As India's streaming market continues to expand, content security has become a critical differentiator. Lionsgate Play has carved out a niche by offering a curated mix of premium Hollywood titles and acclaimed global and regional stories, attracting a loyal subscriber base. To protect this valuable content, the platform is now leveraging NAGRA Multi-DRM to deliver studio-grade protection across its service. The solution reduces exposure to illegal distribution, simplifies compliance with studio requirements, and accelerates subscriber growth by ensuring a secure and seamless viewing experience.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the strategic importance of the partnership: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience."
The choice of NAGRA Multi-DRM is particularly timely given the sophisticated piracy operations that threaten premium content and subscriber revenue in India. By deploying this solution, Lionsgate Play can identify and mitigate illegal distribution earlier in the value chain, strengthen control over content usage, and make more informed security decisions. The broader NAGRA Venturi ecosystem offers a path to integrate additional security technologies, creating a unified, intelligence-led approach to combat emerging threats.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, commented on the collaboration: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships and support long-term growth. This partnership also underscores NAGRAVISION’s continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver, not just a line of defense."
Lionsgate Play operates across eight Asian markets, reaching over 40 million viewers in India alone. The platform's content library spans franchise blockbusters, awards-circuit hits, and regional originals, all under a multi-year licensing agreement with Lionsgate. The partnership with NAGRAVISION ensures that this content remains protected, enabling the platform to continue delivering a unique viewing experience while building a sustainable business model in a competitive market.
NAGRAVISION, the media and entertainment technology division of the Kudelski Group, is a leading provider of content protection and media solutions. For more information about NAGRA Multi-DRM and the NAGRA Venturi ecosystem, visit nagra.vision or meet with NAGRAVISION at IBC 2026 in Amsterdam from September 11-14, booth 1.C81.
