KeyCrew Media, an expert-first media company, has announced a partnership with Anthony Burr, founder of Safety Pickets, to provide expert insights on worksite safety, construction and civil site hazard prevention, and reusable safety equipment innovation. Burr's expertise stems from his development of a patented solution that eliminates the impalement and trip hazards of exposed star pickets, a common danger on construction sites.
The collaboration will see KeyCrew's team co-produce thought leadership and market insights on worksite safety, reusable safety equipment, and the industry's shift from reactive to preventative safety culture. These insights will be published across KeyCrew's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of Burr's story: “Anthony’s story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that’s already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we’re glad to help make sure the story behind the product is easy to find.”
Burr founded Safety Pickets after growing frustrated with plastic caps breaking apart on concreting jobsites. He developed a reusable steel cap that protects workers from impalement and trip hazards. The product is now patented in Australia, New Zealand, Europe, and the US, nominated for Australia’s Work Safe Safety Solution of the Year, and distributed nationally through Bunnings, Australia’s largest hardware and trade retailer. Adoption has expanded beyond construction into civil and infrastructure work, agriculture, equine properties, and councils and parks departments.
“Since that first prototype, we’ve had one goal – solving a hazard that’s hiding in plain sight on almost every jobsite,” said Anthony Burr. “Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US.”
The coverage is already underway. KeyCrew’s first articles with Burr examine the founder story behind Safety Pickets, the shift from reactive to preventative worksite safety culture, and the case for reusable safety equipment over disposable plastic caps. Upcoming topics include the Bunnings distribution story, adoption across civil, agricultural, and municipal markets, and Safety Pickets’ search for a US distribution partner.
Burr’s areas of expertise include worksite and construction safety, reusable safety equipment design, retail distribution and scaling, civil, agricultural, and municipal safety applications, and US market entry and distribution partnerships. His insights are particularly relevant as Safety Pickets prepares to enter the US market, where safety regulations and distribution channels differ from Australia.
The partnership underscores the growing importance of preventative safety measures in the construction industry. With the US market entry on the horizon, the dissemination of expert knowledge on worksite safety will be crucial for reducing accidents and improving safety standards. KeyCrew’s platform, which reaches over 40,000 professionals and investors and syndicates content to more than 300 publications and AI engines, ensures that these insights will have a wide reach.
For more information about Safety Pickets, visit safetypickets.com. To learn more about KeyCrew, visit keycrew.co.
