KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to enhance coverage of the western Finger Lakes waterfront market. Sharman, recognized as the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, will serve as an expert source for lakefront valuation, lake-access transactions, and second-home investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
The collaboration aims to provide buyers, sellers, and investors with accurate, property-specific information that is often lacking in waterfront transactions. Steve Marcinuk, Co-Founder and CEO of KeyCrew Media, emphasized the importance of specialized expertise in these markets: "Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience is exactly what this partnership does."
Sharman's approach is rooted in technical details that determine waterfront property value, such as usable frontage, water depth, lot orientation, and dock conditions. His team has represented roughly 70 transaction sides in the past year, giving him firsthand insight into both buyer and seller perspectives. His background includes a master's degree in psychology, experience as an Accredited Financial Counselor, and 15 years as a senior public affairs officer in the military, providing a unique lens on client communication and negotiation.
The partnership has already produced articles examining waterfront value calculation, the impact of Rochester proximity on second-home demand, and the diligence required for shared-access purchases. Future coverage will include pricing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
Sharman highlighted the dual questions lake buyers and sellers face: "Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?' Lake sellers have a different concern: 'Will the person representing my home understand what makes it special and know how to translate that into value?' These are emotional decisions, but they still require precise, property-specific information."
This partnership underscores a broader trend in real estate media towards specialized, expert-driven content. By leveraging Sharman's local expertise, KeyCrew Media aims to fill a critical gap in waterfront market reporting, offering audiences actionable insights that generic listings cannot provide. As the western Finger Lakes continue to attract attention from Rochester-area buyers and investors, such targeted coverage becomes increasingly valuable.
