Lainey Morse, the Oregon entrepreneur who invented Goat Yoga in 2016 and turned it into a worldwide phenomenon, has launched a new venture called "Buy the Goats a Bouquet." The $25 flower dedication service, introduced on the 10th anniversary of Goat Yoga, allows customers to order a bouquet that is fed to goats while the dedication is read aloud on video. The idea emerged from a county requirement that Morse's No Regrets Farm generate at least $10,000 in annual agricultural product sales to legally operate its Goat Yoga and Goat Happy Hour sessions. When officials did not accept "farming happiness" as a qualifying product, Morse turned to flowers, which the farm grows organically without pesticides. However, the blooms are often imperfect due to being chemical-free, making them unsellable to traditional markets. Instead, Morse decided to feed them to the goats and film the process.
Customers visit the No Regrets Farm website to order a $25 bouquet dedication, providing the recipient's name, occasion, and a personal message. Morse arranges a fresh chemical-free bouquet, brings it to the goats, reads the dedication on camera, and films the goats eating the flowers. The video is then posted to the farm's social media platforms, where Morse has nearly 178,000 followers across Facebook, Instagram, YouTube, and TikTok. Occasions have ranged from birthdays and belated celebrations to memorials, cancer fighters, and personal milestones, including a "Breakup Bouquet." Each video is personal and shareable, turning three problems—imperfect flowers, the agricultural sales requirement, and the need for compelling content—into a viral solution.
This is not Morse's first unconventional success. In 2016, she sent photographs of her first goat yoga class to Modern Farmer magazine, which quickly led to coverage by The New York Times, The Wall Street Journal, People Magazine, CNN, and the BBC. Goat Yoga became a multi-million dollar industry with hundreds of locations worldwide. Now, a decade later, Morse continues to find joy in the unexpected. "Our flowers aren't perfect," she says, "but the goats think they're absolutely wonderful. And now so does everyone else." The service launched in June 2026 and received its first orders within days. No Regrets Farm is currently accepting bouquet dedications on their website, with videos posted to their social media pages.
