ICON Smile Studios, the Hampton Roads specialty dental group co-founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, representing the organization's most significant expansion to date. These new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, unite the group's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—alongside oral and maxillofacial surgery and sedation dentistry under one roof. This integrated model eliminates the need for patients to visit multiple offices for different specialties, streamlining care and improving both patient experience and clinical outcomes.
The expansion is rooted in a legacy that dates back to 1960, when Fulton Orthodontics opened as one of the region's pioneering orthodontic practices. A decade later, Albinder Orthodontics was founded, and both, along with Virginia Beach Orthodontics, have since become part of the Behl Orthodontics network. Dr. Behl, who founded the practice in 2010 after completing his orthodontic specialty training at Boston University, has grown it to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown. His recent completion of an Executive MBA at William & Mary's Raymond A. Mason School of Business underscores his commitment to strategic growth and healthcare leadership.
Dr. Behl emphasized the importance of honoring the past while modernizing for the future: "Every practice we've had the honor of building on has its own story and its own patients who trust us with their care. Our job isn't to replace that legacy—it's to invest in it, modernize it, and make sure it's still here serving Hampton Roads families 60 years from now."
The flagship campuses are designed to provide coordinated, specialist-level care for patients of all ages. Dr. Monika Madan, co-founder and periodontist, highlighted the benefits of collaboration: "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for."
This opening kicks off a multi-year expansion plan, with new locations slated for Hampton in 2027 and Williamsburg in 2028. The organization aims to extend its integrated model of specialty care to more communities across the region. As Dr. Behl noted, "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us."
ICON Smile Studios continues to build on a legacy of specialty dental care in the region, operating locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown, and now Norfolk. For more information, visit iconsmilestudios.com.
