Huddle House, the family dining brand known for its 24/7 breakfast and comfort food, has announced a new incentive package designed to attract and reward multi-unit franchisees. The move comes as the brand celebrates over 120 signed agreements in the past three years and recent multi-unit deals across Texas, the Southeast, and the Midwest.
The incentive package includes a 0% royalty rate for the first year on every new location for franchisees who commit to opening three or more restaurants. This allows operators to focus on stabilizing operations and building local awareness without the immediate burden of royalty payments. Additionally, franchisees who purchase multiple locations will receive reduced franchise fees on each additional unit, lowering the upfront cost of building a multi-unit portfolio. Furthermore, operators who open a location at least three months ahead of their contractual date will receive an additional three months of royalty abatement, rewarding speed to market.
Peter Ortiz, Chief Development Officer at Ascent Hospitality Management, Huddle House's parent company, emphasized the brand's confidence in its growth strategy. 'This incentive package reflects the confidence we have in our brand and in the operators who choose to grow with us,' said Ortiz. 'We are seeing increasing interest from accomplished multi-unit operators who know their markets and want to build something lasting with a brand that continues to evolve while staying true to the hospitality guests know and love. This package gives them real financial support to move quickly and grow with confidence.'
Huddle House has been in business for over 60 years and operates in the $285 billion breakfast restaurant category. With more than 300 locations open and in development nationwide, the brand offers a scalable and adaptable growth model that can thrive in various settings, including colleges, airports, casinos, military bases, and travel plazas. The brand's flexible prototypes and non-traditional formats are designed to meet diverse market needs.
Franchisees benefit from multiple revenue streams anchored by breakfast, along with an elevated Huddle House Express menu that combines innovation with guest favorites. The brand also provides hands-on real estate and construction support to accelerate development, positioning operators for long-term success from day one.
For more information on franchising with Huddle House, visit https://huddlehousefranchising.com.
