The Hong Kong Trade Development Council (HKTDC) returned to London Fashion Week this year with its Fashion Hong Kong runway show, presenting the Autumn/Winter 2026 collections of four innovative Hong Kong labels. The event, held on 19 February at The Vinyl Factory in Soho, drew more than 300 international buyers, media representatives and fashion professionals, reinforcing Hong Kong's position as a key fashion design hub in Asia.
Four designers participated: Angus Tsui (ANGUS TSUI), Bettie Jiang (Bettie Haute Couture), Harrison Wong (HARRISON WONG) and Menu Tsai (selfFab.). Their collections spanned avant-garde futurism, cultural fusion, zero-waste tailoring and sporty aesthetics, highlighting innovation, sustainability and a global outlook. The runway show received support from the Hong Kong Economic and Trade Office in London and attracted attention from leading media including BBC News, DAZED, Forbes, Vogue Business and Wonderland. Notable attendees included model Eva Apio, singer CC Clarke, influencer Leo Mandella and stylist Karine Laudort.
Beyond the runway, a curated display of selected works from the four designers was presented at the venue, complemented by creative pieces from “NEXT@Fashion InStyle,” an initiative showcasing products from global material suppliers. This initiative is a key highlight of Fashion InStyle, a trade platform held annually in Hong Kong in April, illustrating how innovation is sparked through creative use of new materials.
Additionally, the HKTDC launched a professional designer showroom in London from 18 to 23 February, featuring the designers' latest collections. The showroom, located at Unit 505, 70 Wapping Wall, London E1W 3SS, provided a platform for international buyers to engage directly with the brands and gain insight into their design philosophies and production details. It enabled the designers to test market responses, build business connections and explore collaboration opportunities, strengthening the international development of Hong Kong fashion brands.
Since its launch in 2015, Fashion Hong Kong has taken designers to major fashion weeks including New York, London and Tokyo. The return to London Fashion Week in 2026 underscores the strong international potential of Hong Kong design. With over 50 offices globally, the HKTDC continues to connect Hong Kong's design talent with the global creative ecosystem, supporting local brands in expanding their overseas presence and reinforcing Hong Kong's role as a leading fashion hub in Asia.
For more information, visit the Fashion Hong Kong website at www.fashionhongkong.com and follow its Instagram account at @hktdcfashionhk.
