The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed "Taste the Best of Hinggan Discover the Grasslands in Beijing," recently opened in Beijing. The event brought together buyers, cultural and tourism professionals, and media from across the country to explore the league's distinctive eco-friendly agricultural and livestock products. Through industry stories, product tastings, business matchmaking, and the launch of cultural and tourism routes, the carnival underscored the tangible outcomes of Hinggan League's commitment to leveraging its pristine natural ecology, modern agricultural technologies, and full-chain industrial development to promote green growth and boost local incomes. It also served as a bridge connecting Hinggan League's premium ecological products with markets across China and overseas.
At the event, Hinggan League's beef cattle and rice industries were among the key highlights, attracting considerable attention from market players seeking exchanges and potential partnerships. Located in the golden latitude belt for agriculture and animal husbandry, Hinggan League enjoys exceptional natural advantages. In the early stages of industrial development, the league made coordinated plans for these two key industries and launched an upgrade covering the entire value chain—from breeding stock and forage to farming, processing, and branding.
Breeding is the "chip" of the beef cattle industry. In recent years, Hinggan League has vigorously introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeds such as Simmental and Angus are produced annually and distributed across China. The region has also improved its technical service system through a tiered extension-agent approach and on-site guidance, helping herders adopt more scientific practices. In forage supply, the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, converting crop straw into high-quality forage. Research teams have developed palatable fermented feed using microbial fermentation technology, reducing daily feeding costs per head and securing the industry's "first mile."
At the sales and branding end, Hinggan League's beef cattle industry is transitioning from "selling live cattle" to "selling brands." The region has cultivated large-scale meat processing enterprises, developed over 100 product categories for e-commerce and foodservice channels, and established a livestreaming e-commerce operations center. Marketing centers and forward warehouses in the Beijing-Tianjin-Hebei region support distribution. With the launch of regional public brands like "Keyouzhong Banner Beef," a modern beef cattle industry chain is taking shape.
Similarly, Hinggan League rice development hinges on the full value chain from seed to table. The fragrant, glutinous, and sweet taste of the rice stems from the region's clean water, soil, and air. Local research teams have worked for over 30 years to independently develop and register 21 high-quality rice varieties, helping thousands of farming households increase incomes annually. Farming methods are also evolving. In Duerji Town, Keyouzhong Banner, cooperatives have adopted a model of unified planting, processing, and sales, developing their own brands and securing reliable channels through contract farming and online/offline sales. In Zhalaite Banner, returning entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice cultivation on "dry land" and saving 700 cubic meters of water per mu. As rice enters critical field management, technicians and farmers are applying scientific foliar nutrients, nitrogen fertilizer, and conducting pest inspections to ensure stable high yields.
From a quality seed to premium beef, and from a bowl of rice to regional brands, the cattle and rice industries are part of a coordinated strategy. Under Hinggan League's planning, the beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, boosting collective village income. Meanwhile, 38 enterprises authorized to use the "Hinggan League Rice" brand have adopted its nine standards, pushing the brand value beyond RMB 31 billion.
Winds sweep across the Horqin Grassland, sending waves through the grass and bending the heavy ears of rice. Moving from selling raw grain and live cattle to selling brands and quality, Hinggan League's efforts have transformed ecological advantages into industrial strengths and resource advantages into higher incomes, making "cattle and rice" a solid pillar of prosperity for the people and development across the league.
