Havana Roasters Coffee Companies Inc. (OTC: THRC) announced that it began trading on the OTC Market under its new ticker symbol THRC as of market opening on February 24, 2026. The ticker symbol change marks the completion of the Company's full corporate transformation from North America Frac Sand, Inc. to Havana Roasters Coffee Companies Inc., a premium Cuban-style coffee brand with operations in Florida and a growing presence in Los Angeles.
The Financial Industry Regulatory Authority (FINRA) announced the effectiveness of the Company's name change to Havana Roasters Coffee Companies Inc., with a temporary designation under the ticker symbol NAFSD, both effective as of January 29, 2026. The final ticker symbol change to THRC was announced on FINRA's daily list on February 24, 2026, completing the rebranding process. The Company's CUSIP number has also changed to US65670R201, effective January 23, 2026. No action is required by existing shareholders regarding changes to the ticker symbol or CUSIP number. The Company's common stock will automatically reflect these changes in all shareholders' accounts, which are managed through the Company's transfer agent.
This transition signifies the final stage of a remarkable transformation from an industrial commodities company to a consumer-facing brand. Havana Roasters Coffee Companies Inc. is the exclusive license holder and commercialization arm for Havana Roasters Coffee™, a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. Through its license, the Company develops and markets artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. HRC is executing a multi-channel growth strategy designed to scale the Havana Roasters Coffee™ brand across wholesale, retail, franchise, and e-commerce markets. More information is available at thehrccompanies.com.
The rebranding reflects a strategic shift that investors should note. The company, formerly known as North America Frac Sand, Inc., has pivoted entirely into the coffee industry, a move that carries both opportunities and risks. The forward-looking statements in the press release indicate expectations for growth but also acknowledge uncertainties. The new ticker symbol THRC will likely increase visibility among investors tracking consumer goods and specialty coffee markets. The company's ability to execute its multi-channel strategy will be critical to its success.
For further details, the original release can be viewed on NewMediaWire.
