CBS Minnesota's WCCO recently spotlighted Hammer Head® Swim Caps in a segment aired on July 5, 2026, bringing attention to the often-overlooked issue of head injuries in aquatic sports. The feature, part of the WCCO Sunday Morning program, highlighted how the Minnesota-based company is working to change the conversation around swimmer safety.
The interview with founder Theresa Finn explored the broader issue of head injuries across various aquatic disciplines, including competitive swimming, open water swimming, triathlon, water polo, artistic swimming, and diving. Finn noted that while concussion awareness has transformed many sports, head protection in swimming has remained largely unchanged. The segment underscored Hammer Head's long-term vision of making head protection an expected part of aquatic sports, similar to how bicycle helmets are now standard for cycling.
Hammer Head's patented Honeycomb Impact Technology is designed to absorb and disperse impact forces while maintaining a sleek, competition-ready design. Independent laboratory testing has shown the cap reduces impact forces to the top of the head by more than 50% compared with traditional swim caps. Additional testing by Olympian Dr. Gary Hall Sr. found improved speed due to its smooth dome design, which reduces frontal drag compared with conventional silicone caps.
Finn's inspiration came after two children suffered head injuries during swim practice, leading her to ask why swimming lacks the head protection common in other sports. That question sparked a five-year journey to develop the world's first patented protective swim cap. "Hammer Head isn't about replacing one swim cap with another," Finn said. "It's about changing expectations. We hope to create a future where protecting your brain in the water becomes as natural as wearing a helmet on a bicycle—not because someone is forced to, but because it's simply the obvious thing to do."
The WCCO feature is part of growing national interest in swimmer head safety, following recent podcast interviews and national parenting publication coverage discussing concussion awareness and injury prevention in aquatic sports. The company believes awareness is the next step, as swimming has advanced in training, nutrition, goggles, and technology, but head protection has lagged behind. "Now it's time for the conversation about protecting the one thing every athlete only gets once—their brain," Finn added.
For more information about Hammer Head Swim Caps and their patented technology, visit hammerheadswimcaps.com.
