Green Choice Proteins, an Australian plant-based nutrition company, announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant expansion of its U.S. e-commerce strategy. This launch follows the company's plans to enter the U.S. market through OneLavi, and together these platforms will provide American consumers with greater access to the company's clean-label plant nutrition products.
“Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers,” said Puneet Chawla, Founder of Green Choice Proteins. “Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience.”
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with an emphasis on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses, supporting Australia's growing plant protein industry. Their formulations go beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three flavors will be introduced on Amazon: Chocolate Flavored Protein Powder (35.3g plant protein per serving), Vanilla Flavored Protein Powder (34.9g plant protein per serving), and Salted Caramel Flavored Protein Powder (34.9g plant protein per serving). All products are made with Australian-grown pea and faba, contain omega-3 from linseed, and are free from artificial colours, flavours, and fillers.
The Amazon expansion is part of a broader U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 in Palm Beach Gardens, Florida. This session will connect the company with major health, specialty, food, drug, and mass retail buyers as it explores further U.S. retail opportunities.
“Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers,” added Chawla. “OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships.”
Green Choice Proteins was founded on the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company emphasizes transparency and sustainable sourcing, using premium Australian-grown pulses and responsible manufacturing practices. The upcoming Amazon launch represents another milestone in the company's U.S. expansion, with additional retail opportunities anticipated as it introduces its Australian approach to plant-based nutrition to more American consumers.
For more information, visit Green Choice Proteins.
