On July 14, 2026, GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party at the 6 Columbus Hotel Penthouse in Manhattan. The invitation-only event, held during ESPY Week, drew a roster of sports stars, including ESPY nominees, Olympic and Paralympic medalists, and other notable figures, for an afternoon of premium gifting, networking, and live viewing of the FIFA World Cup Semifinal.
Guests explored a curated selection of luxury lifestyle, wellness, technology, and fashion brands. Featured partners included InBody, which showcased its medical-grade body composition technology; Nuropod by Parasym, presenting a wearable neuromodulation device for nervous system health; and Your Book Is Your Hook, offering celebrities the chance to turn personal stories into bestsellers. Other partners included Dulsa Botanical Complex, Wontech USA, and many more.
The event welcomed a star-studded lineup, including 2026 ESPY nominees Jake Adicoff, Mikaela Shiffrin, Megan Keller, and others, alongside Olympic medalists Alex Shibutani, Maia Shibutani, and Paralympic champions like Ali Truwit and McKenzie Coan. Additional guests included NFL stars Cam Heyward and Tyrone Tracy Jr., NBA player Miles McBride, rapper Fabolous, and reality TV personalities Sutton Stracke, Georgina McCann, and Shai Fruchter.
Attendees enjoyed gifts and experiences from partners such as Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, LALO Tequila, and Sailrock South Caicos, among others. The afternoon featured premium food, cocktails, music, and luxury hospitality as guests watched the FIFA World Cup Semifinal together.
Consistent with GBK's philanthropic commitment, Swim Up Hill Foundation & Soweto Swim School participated to raise awareness for expanding swimming education in South African townships. GBK founder Gavin Keilly emphasized that philanthropy remains central to the company's mission, with celebrity lounges having raised millions for charitable causes over two decades.
GBK Brand Bar, founded by Gavin Keilly, is a premier luxury lifestyle gifting and experiential marketing company that connects brands with celebrities and influencers through special events around major entertainment and sports industry events.
