FORTEC Elektronik Aktiengesellschaft, a leading provider of display technology and power supply solutions, is reinforcing its management structure with several strategic appointments across its international subsidiaries. The moves are part of a broader reorganization aimed at decentralizing decision-making and empowering regional teams to respond more effectively to local market conditions.
In the Czech Republic, Martin Novak assumed the role of Managing Director of FORTEC CZ on June 1, 2026. Novak, who brings over 20 years of international management experience in logistics, production, and the automotive sector, will oversee the existing production facility in Dysina and lead the planned move to a new production site. FORTEC CZ manufactures electronic assemblies, DC/DC converters, and assembles displays with touchscreens. His expertise includes production and logistics management, process optimization, change management, and organizational development.
At FORTEC US, Paul Hooper took on the position of Managing Director and Chief Revenue Officer (CRO) on July 1, 2026. Hooper previously served as Managing Director of Sales at FORTEC UK, where he successfully reorganized and developed the sales and marketing strategy. In his new role, he will focus on driving organic growth and expanding the company's market presence in North America, working alongside co-Managing Director Scott Makboulian. With over 30 years in the international electronics industry, Hooper brings extensive expertise in market analysis, leadership, and sales.
Rhett Evans will succeed Paul Hooper at FORTEC UK effective September 8, 2026. Evans has more than 25 years of experience in the electronics industry, with a strong background in embedded computing, display technologies, and customized system solutions. His technical knowledge in electronic engineering, combined with years of sales and management experience, positions him well to lead the UK subsidiary.
Patrick von Unold will become Managing Director of FORTEC Integrated starting October 1, 2026. FORTEC Integrated is an internationally active provider of display technology and embedded computing, and plays a key role in research and development within the group. Von Unold brings extensive international management experience in the electronics industry, particularly in embedded electronics, display and touch technologies, and human-machine interfaces. His background in sectors such as medical technology, automation, and transport will be valuable in driving product strategy and sustainable technical solutions.
Michael Spatny, COO of FORTEC, commented on the appointments: "With the personnel decisions we have taken, we are implementing a key part of the FORTEC Group's new growth strategy. In doing so, we are strengthening the regional divisions and giving them greater scope to respond to the specific characteristics of their respective markets, whilst at the same time benefiting from the strength of an internationally active group. I look forward to working together with this dedicated team on FORTEC's future success."
These appointments reflect FORTEC's commitment to broadening its management team and devolving greater responsibility to regional leaders. By doing so, the company aims to enhance its agility and competitiveness in key markets, while maintaining the benefits of a coordinated global strategy. The new leaders bring a wealth of experience that will be instrumental in executing the group's growth initiatives.


