First Orion, a leading provider of branded calling solutions, today announced the April 2026 release of its Global Exchange, which will be previewed during Mobile World Congress (MWC - Booth #CS176) taking place March 2-5, 2026. The upcoming release introduces support for CAMARA-standard APIs and expands international carrier connectivity, improving on the Global Exchange platform first introduced in 2025.
To view the full announcement, including downloadable images, bios, and more, click here.
The Global Exchange platform, launched in 2025, enables businesses to deliver branded calls across multiple carriers. With the April 2026 update, First Orion is incorporating CAMARA-standard APIs, which are open, global APIs defined by the GSMA. This integration allows for seamless interoperability and standardized access to network capabilities, making it easier for developers and enterprises to implement branded calling solutions across different networks and regions.
In addition to CAMARA support, First Orion plans to expand European connectivity through Global Exchange in 2026 to include Italy, Spain, Belgium, the Netherlands, as well as additional carriers in Germany and the United Kingdom. This expansion is critical as it broadens the reach of branded calling, enabling businesses to provide trusted, transparent communications to more consumers across Europe.
The significance of this announcement lies in the growing need for secure and trustworthy communications. Branded calling helps combat phone scams and spam by displaying verified business names and logos, increasing answer rates and consumer trust. The addition of CAMARA APIs ensures that First Orion's platform aligns with global standards, facilitating adoption by carriers and developers worldwide.
As a market leader in branded communication solutions, First Orion elevates the phone call and messaging experiences for businesses, carriers, and consumers. The company delivers a comprehensive suite of branded communications solutions to improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion strengthens businesses with advanced analytics to optimize call programs, real-time fraud detection to protect their customers, and other innovative solutions that enable enterprises to provide trust and transparency at scale.
First Orion is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers. For more information, visit firstorion.com.
