First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling. With this carrier agreement, subscribers will see a business’s display name on incoming calls, allowing customization of up to 32 characters to help build trust in the call, increase answer rates, and enhance the business’s brand awareness.
Under this agreement, Boost Mobile subscribers will receive incoming calls that display a business's name, through their existing business relationship, helping those customers recognize who is calling and make a more informed decision on whether to answer the call. This partnership aims to combat the growing issue of call spam and fraud by providing transparency at the moment of the call. By displaying a recognizable business name, consumers are more likely to answer, which can significantly improve customer engagement for enterprises.
The INFORM Branded Calling solution is part of First Orion's comprehensive suite of branded communications solutions that improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion empowers businesses with advanced analytics to optimize call programs, real-time fraud detection to protect their customers, and other innovative solutions that enable enterprises to provide trust and transparency at scale.
First Orion is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers. This new agreement with Boost Mobile extends the reach of branded calling to more consumers, potentially increasing answer rates for businesses that rely on phone communication for customer service, sales, and other critical interactions.
The importance of this announcement lies in the ongoing battle against phone scams and unwanted calls. By providing clear identification of callers, branded calling helps restore trust in phone communications. For businesses, higher answer rates mean better ROI on outbound calling campaigns, while consumers benefit from knowing who is calling before they pick up. This partnership represents a step forward in creating a more secure and efficient phone ecosystem.
For more information on First Orion and its solutions, visit firstorion.com.
