First Orion, a provider of branded communication solutions, has announced a technology partnership with Glia, a platform for intelligent banking interactions, to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.
Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, helping reduce friction while strengthening trust at the point of engagement. This approach aims to address the growing problem of phone number spoofing and fraud in the banking sector, where customers are often hesitant to answer calls from unknown numbers.
Glia's platform is designed for the banking industry, offering an AI workforce with a zero-hallucination and prompt injection guarantee for customer and member AI. Trusted by over 700 financial institutions, Glia's ChannelLess architecture unifies voice, digital and AI into a single foundation. The partnership with First Orion adds an extra layer of security by ensuring that outbound calls are authenticated and branded, so customers can trust that the call is genuinely from their bank.
First Orion, a market leader in branded communication solutions, offers a comprehensive suite of services including branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection. The company is integrated into the largest U.S. mobile carriers and partners with Fortune 500 companies. The collaboration with Glia is expected to enhance the security and transparency of customer communications for financial institutions.
For more information about Glia, visit glia.com. For more information about First Orion, visit firstorion.com.