FG Brands, a self-care and wellness platform, has announced the national rebranding of its flagship franchise LA Bikini to Bare&Sol, effective June 1. This change marks a significant milestone in the company's evolution as a leading beauty and wellness franchise opportunity. The rebrand includes a new brand identity, expanded service offerings, and a significantly enhanced digital presence.
The rebrand reflects years of robust growth and positive guest feedback, creating a bold new vision for Bare&Sol: a franchise opportunity that provides members and guests with two high-demand beauty wellness routines—expert hair removal and airbrush spray tanning services—under one roof. This unique combination creates two distinct revenue streams for Bare&Sol, a brand founded on expert-level care, skin-loving ingredients, and an all-inclusive experience.
“We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” said Jan Zalud, CEO of FG Brands. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them. With more than one million Brazilian sugaring wax services performed to date, we’ve perfected sugaring hair removal and combined it with the addition of professional airbrush tanning, creating the only membership-driven franchise model that focuses exclusively on the delivery of these specific services.”
Today's beauty consumers are more ingredient-conscious and resistant to transactional services, yet traditional waxing salons have remained largely unchanged for decades. Bare&Sol challenges this status quo with a reimagined studio experience. Sugaring, the core service line, uses an all-natural sugar paste free of harsh chemicals. Airbrush spray tanning, available at select locations, is UV-free and applied by trained estheticians for customized results. Together, these services position Bare&Sol as a full-service skin-wellness destination, targeting growing interest from Millennial and Gen Z demographics.
New and future Bare&Sol studios will debut with a fully reimagined look, designed to make consumers feel elevated. Clean lines, warm textures, and a calming, modern aesthetic replace the traditional clinical feel associated with hair removal. The transition signifies a bold direction—design-built studios created to serve today's beauty consumer.
Bare&Sol (formerly LA Bikini) is the only franchise opportunity combining expert hair removal and airbrush spray tanning under one roof. For more information about memberships or to book guest appointments, visit https://bareandsol.skin. FG Brands is a self-care and wellness franchise platform that empowers entrepreneurship and is home to Bare&Sol and Facial Collective. For more information about becoming a franchisee, visit https://fgbrands.co.
