FG Brands, the franchise platform behind Bare&Sol™ and facial collective®, has opened the beauty and wellness franchise industry's first dual-concept studio in Birmingham's Mountain Brook community. The studio, located in Cahaba Village Plaza, has served the Birmingham community since 2013, initially as LA Bikini. Following FG Brands' acquisition and a 2026 national rebrand, the studio transitioned to Bare&Sol™, relocated within the same center, and underwent a complete remodel to add facial collective® as a co-located sister brand, creating the first studio of its kind in the franchise industry.
The new dual-concept studio serves more than 1,000 members across both brands, with a meaningful share holding memberships in both. The combination of facial care, hair removal, and airbrush tanning offers complementary services, and the studio's opening membership numbers reflect the built-in convenience of having all three under one roof. For prospective franchisees, this Birmingham location serves as a working proof of concept for a dual-concept territory, demonstrating how two recurring-revenue membership brands can share one lease, one team, and one base of foot traffic.
Jan Zalud, CEO of FG Brands, highlighted the significance of the Birmingham studio: "Birmingham shows exactly what we set out to build with this dual-concept model. This studio has been part of its community since 2013, and rather than start from scratch, we were able to reinvest in a proven location, remodel it, and bring facial collective alongside Bare&Sol under one roof. What makes this work is that each brand stays independent - facial collective focused on face care and aesthetics, Bare&Sol focused on hair removal and airbrush tanning. Neither one dilutes its expertise or identity by bolting on services outside its lane, which is a trap a lot of brands fall into as they try to grow. Guests get the convenience of both under one roof, and franchisees get two focused, proven businesses instead of one that's spread thin. We're excited to offer this same opportunity to franchisees across the country."
The dual-concept model is design-built to take advantage of the membership-based business models of both brands, where recurring monthly revenue remains a key driver of strong unit-level economics. FG Brands is now offering this model to prospective franchisees nationwide, presenting a new blueprint for franchise ownership in the beauty and wellness sector.
Bare&Sol™ (formerly LA Bikini) is the only franchise opportunity that provides members and guests with expert hair removal and airbrush spray tanning services, creating two distinct revenue streams for owners. The brand is founded on expert-level care, skin-loving ingredients, and an all-inclusive experience. For more information about Bare&Sol™ memberships, booking guest appointments, and franchise ownership, visit https://bareandsol.skin/pages/franchising.
facial collective® is a modern, open-concept facial studio offering professional skincare and facial treatments with a personalized touch. As a franchise opportunity, it features a scalable business model tested and refined to operate as a sleek and professional facial studio. Specializing in facial treatments, skincare product sales, and injectable regimens, facial collective® is changing how consumers approach self-care. For more information, visit https://facialcollective.com/pages/franchise.
FG Brands is a self-care and wellness franchise platform that empowers entrepreneurs, home to two fast-growing skincare brands - Bare&Sol™ and facial collective®. Design-built to function as the first co-located beauty studio in the franchise industry, these brands aim to make people feel confident in their own skin. FG Brands focuses on delivering an exceptional guest experience while driving strong unit-level economics for its growing network of franchise owners. For more information about the health and wellness concepts in FG Brands' portfolio and details on becoming a franchisee, visit https://fgbrands.co.
