Datavault AI (NASDAQ: DVLT) has named two-time world heavyweight champion Tyson Fury as its international spokesperson, a move that bolsters the company’s data monetization and digital asset initiatives ahead of the launch of the Sports Illustrated Exchange. The exchange focuses on monetizing name, image and likeness (NIL) rights for athletes, influencers and rights holders. The partnership is designed to raise awareness of Datavault AI’s AI-powered data monetization and quantum-secure technologies as the company broadens its footprint in sports and digital asset markets.
The announcement, made on May 19, 2026, positions Fury as a key figure in promoting Datavault AI’s platform, which combines acoustic sciences and data science divisions. The company’s technologies include WiSA, ADIO and Sumerian for spatial audio, and its data science division leverages Web 3.0 and high-performance computing for data perception, valuation and secure monetization. The Sports Illustrated Exchange is expected to provide a marketplace for athletes to license their NIL rights securely through blockchain-anchored metadata.
Datavault AI’s platform serves multiple industries, including sports and entertainment, biotech, fintech, real estate, healthcare and energy. The company’s Information Data Exchange enables digital twins and NIL licensing by anchoring to immutable metadata, promoting responsible AI. The partnership with Fury, one of the most recognizable figures in boxing, is intended to accelerate adoption of these technologies among athletes and rights holders.
For more details, the full press release is available at https://nnw.fm/0PivAA. Datavault AI is headquartered in Philadelphia, PA, and more information can be found at www.dvlt.ai.
This strategic appointment underscores the growing intersection of sports, technology and digital assets. With the Sports Illustrated Exchange, Datavault AI aims to create new revenue streams for athletes while leveraging Fury’s global appeal to attract users to its platform. The company’s focus on secure, AI-driven data monetization aligns with the increasing demand for transparent NIL solutions in the sports industry.