CleverTap, the all-in-one customer engagement platform, announced today that it has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. The evaluation assessed the company's completeness of vision and ability to execute, underscoring CleverTap's progress in delivering relevant, responsible, and effective personalization for its customers.
The company's approach centers on hyper-personalization through its CleverAI agentic intelligence and decisioning engine, designed to deliver an "Experience of One" at scale. According to CleverTap, the CleverAI Decisioning Engine interprets customer intent, enabling brands to connect with the right message on the right channel at the right moment. Combined with a comprehensive suite of personalization capabilities, these tools have helped brands achieve up to 35% higher conversion rates across key use cases in industries such as financial services, retail, ecommerce, media, and telecom.
“We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI,” said Anand Jain, Co-founder and Chief Marketing Officer of CleverTap. “We continue to innovate while we execute on our product roadmap. With CleverAI, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position.”
The Gartner Magic Quadrant report, titled “Magic Quadrant for Personalization Engines,” was published on February 3, 2026, by analysts Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner. CleverTap offers a complimentary copy of the report on its website here. Gartner disclaims all warranties regarding its publications and does not endorse any vendor.
CleverTap’s platform integrates AI-powered segmentation, personalization, experimentation, journey orchestration, and analytics, and is connected with over 100 leading martech solutions. The company is backed by investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, and serves brands such as TD Bank, Burger King, Paytm, Levi’s, IKEA, Decathlon, Vodafone, Domino’s, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD.
The recognition as a Leader in the Magic Quadrant is expected to further bolster CleverTap's market momentum, as businesses increasingly seek AI-driven personalization to enhance customer engagement and retention. With its focus on unified intelligence and real-time decisioning, CleverTap aims to continue driving measurable outcomes for its global clientele.
