As homebuilders increasingly turn to lifestyle-focused incentives such as free pools, golf carts, and outdoor upgrades to attract buyers in a competitive market, Bulqit is introducing a new category of incentives: ongoing home services. The Chicago-based technology company enables builders to offer new homeowners immediate access to professionally managed recurring services like lawn care, pool maintenance, pest control, window cleaning, and pressure washing through a single platform, as highlighted in a recent Builder Magazine article by Heather Wright.
Bulqit's model is designed to create ongoing value after closing while minimizing financial impact for builders. Unlike traditional one-time upgrades or mortgage rate buydowns, recurring home services continue delivering value long after move-in day. Keegan Bonebrake, Founder and CEO of Bulqit, explained: "Builders have become incredibly creative with incentives. The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
The platform organizes homeowners into localized service groups, allowing licensed service providers to optimize routes, reduce travel time, and offer competitive pricing through operational efficiencies. This approach creates an opportunity for builders to provide meaningful benefits without relying solely on costly construction upgrades or price reductions. As noted in Inc.'s article by Howard Tullman titled "The Business Benefits of Building Community," Bulqit's neighborhood-based marketplace aligns with the growing trend of builders differentiating through experience-driven offerings.
Industry observers point out that today's buyers increasingly value convenience and lifestyle alongside the home itself. Builder Magazine recently showcased incentives ranging from complimentary backyard pools and golf carts to rooftop decks and outdoor living packages, demonstrating this shift. Bulqit sees recurring home services as a natural fit, allowing homeowners to begin enjoying coordinated services immediately after closing and manage multiple services through a single platform.
The concept also resonates with master-planned communities, where professionally coordinated services can improve neighborhood consistency and simplify ongoing property maintenance. Bulqit is currently launching partnerships with homebuilders, HOAs, and service providers across several high-growth Sunbelt markets, and expects recurring home services to become an increasingly common component of builder incentive programs in the coming years.
By shifting the focus from one-time perks to ongoing value, Bulqit aims to redefine how builders attract and retain buyers in a challenging market. The company's platform not only benefits homeowners but also helps service providers acquire recurring customers through optimized routes and neighborhood-level efficiency.
