Greene Concepts Inc. (OTCID: INKW) announced that Be Water™, its American artesian spring water brand, is now available on Walmart.com, expanding national access to a bottled spring water defined by geology, natural filtration, and responsible aquifer stewardship.
As consumers increasingly seek transparency about the origin of everyday products, Be Water enters the Walmart.com marketplace with a fundamentally different approach to bottled water: begin with nature's filtration, not industrial processing. Be Water is sourced from springs and aquifer formations beneath North Carolina's Blue Ridge Mountains, where water rises naturally through fractures in billion-year-old bedrock. Rainwater slowly travels through layers of ancient crystalline rock, naturally filtered while absorbing trace minerals including calcium, magnesium, and silica—creating a smooth taste and naturally balanced mineral profile long before reaching the surface.
“Many bottled waters are engineered after collection,” said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. “Be Water is created underground through natural filtration and geological processes. Our responsibility is stewardship—withdrawing only what the aquifer naturally replaces so the source remains sustainable for generations.” Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral composition, with nothing added and nothing stripped away.
Be Water emphasizes natural origin and responsible source management. Withdrawal rates are carefully managed to maintain the natural pressure and long-term health of the aquifer system. Bottled at the company's owned 60,000-square-foot facility in Marion, North Carolina, the brand ensures transparency and quality control from aquifer to bottle. The thicker BPA-free packaging reinforces durability while supporting the brand's quality positioning between luxury imported waters and commodity bottled tap water.
The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. Rainwater infiltrates forested recharge zones and moves slowly through soil, regolith, and narrow fractures in ancient metamorphic rock before entering the aquifer. During this journey, the rock acts as a natural filtration system, physically trapping particles and subtly balancing the water's chemistry through ion exchange processes. This geological filtration produces water with low dissolved solids, balanced pH, and naturally occurring minerals.
In addition to Walmart.com, Be Water is currently available through select national retailers, including select Walmart locations and Camping World, with continued national expansion underway across additional retail and e-commerce channels. More information is available at Greene Concepts and Walmart.com.
