Greene Concepts Inc. (OTCID: INKW) announced that its Be Water brand has been selected for inclusion in this year's exclusive 'Everyone Wins' Nominee Gift Bags, an annual celebrity gift experience produced by Distinctive Assets. The gift bags, while not affiliated with the Academy of Motion Picture Arts & Sciences, provide exposure to actors, directors, and industry creators during Hollywood's biggest night.
Be Water distinguishes itself through its natural sourcing and minimal processing. Sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains, the water rises naturally under pressure and travels through ancient crystalline bedrock, absorbing naturally occurring minerals including calcium, magnesium, and silica. The company emphasizes stewardship, withdrawing only replenishable volumes to ensure the aquifer remains viable for future generations.
'Be Water is built around protecting the source, not engineering the product,' said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. 'The quality comes from geology — our job is stewardship.' At the surface, the water undergoes gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away.
The brand's inclusion in the celebrity gift bags reflects a broader consumer shift toward origin transparency — where how a product exists matters as much as how it tastes. Be Water is bottled at the company's owned 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The thicker BPA-free packaging reinforces durability while maintaining a minimalist presentation.
Be Water is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway. Greene Concepts Inc. continues to develop premium beverage brands designed to enhance daily lives, operating a 60,000-square-foot bottling facility that also provides private-label and co-packing services.
