The 'Charm'tastic Mile' of Baltimore, a 1.3-mile corridor connecting downtown West, the Inner Harbor, and Harbor East, is seeking a landmark 100-year agreement with the City of Baltimore and Mayor Brandon Scott valued at $1.25 billion. The proposal, announced by the organization behind the trademarked street, outlines a tiered payment structure over four 25-year periods, starting at $5 million annually for the first quarter-century and escalating to $20 million per year in the final period.
According to the announcement, the agreement would solidify the 'Charm'tastic Mile' as one of the most iconic streets in America, particularly as the city progresses with its nearly $1 billion Inner Harbor construction project. The street, which was introduced to Baltimore on April 25, 2016, is the only U.S. Patent and Trademark Office (USPTO) registered trademark street in Baltimore and the state of Maryland. It joins other famous trademarked streets like the Magnificent Mile, Rodeo Drive, and the Vegas Strip.
Mayor Brandon Scott and Governor Wes Moore both recognized the 10th anniversary of the 'Charm'tastic Mile' in April 2026 with a Certificate of Recognition and a Governor's Citation, respectively. The anniversary coincided with the 75th anniversary of the iconic Domino Sugars neon sign, which shares the same introduction date to the city.
The 'Charm'tastic Mile' has been listed on Google search as one of the Top 10-15 Most Famous Streets in America. Proponents argue that as the popularity of famous streets and sports culture continues to grow globally, trademarked streets will become even larger brands in the future economy. The 'Charm'tastic Mile' is positioned as a major catalyst in this movement.
The proposed agreement is seen as more than a local milestone; it is described as history for America. The annual average value of $12.5 million over 100 years is compared to an above-average baseball player's salary. The organization hopes to have the agreement signed with the city during the 2026 calendar year.
