As enterprise sales organizations continue to direct significant resources toward AI adoption, many are finding it difficult to translate that investment into measurable revenue outcomes. Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey. The move underscores a growing industry focus on moving beyond AI pilots to actual execution.
The Altify Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, is a private, invitation-only venue steps from the Moscone Center. It is designed for senior sales leaders seeking a quieter setting to explore Altify's AI capabilities and connect with peers. The Altify executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, CSO Skeet Alderson, and CCO Bob Slaby, will be present throughout the event. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
On September 16 at 10am, Altify will host a fireside chat featuring Patrick Morrissey and guest enterprise sales leaders. The discussion will examine the decisions that separate organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests. Enterprise sales leaders may reserve a seat here, space is very limited.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it," said Patrick Morrissey, CEO, Altify. Nigel Cullington, CMO, added, "Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers."
Altify's MaxAI provides an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. It is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will see MaxAI running live inside Salesforce across both days.
The announcement matters because it addresses a critical gap in enterprise AI adoption: the disconnect between investment and tangible revenue impact. By showcasing MaxAI's native integration and facilitating candid discussions, Altify aims to help sales leaders turn AI into a driver of measurable outcomes. Enterprise sales leaders attending Dreamforce can book dedicated time with the Altify executive team here. Altify's customers include AWS, GE Healthcare, and T-Mobile.
