Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an AI-powered revenue coach that integrates with major AI platforms including Anthropic Claude, Microsoft Copilot, OpenAI's ChatGPT, and Salesforce Agentforce. The tool is designed to address a critical issue in enterprise sales: despite significant investment in AI, many sales organizations are not seeing improved outcomes. According to Gartner, AI tools save sellers an average of 4.8 hours per week, yet 72% of sales organizations are not translating that into better performance. Altify MaxAI aims to close this gap by providing contextual coaching grounded in a company's sales process and real deal data.
MaxAI functions by connecting the revenue context built through Altify's relationship maps, insight maps, and opportunity maps—covering people, problems, and potential—to the AI tools sellers already use. It reads the current state of deals and accounts, analyzes data for signals, gaps, and risks based on each company's unique sales process, and recommends next steps. Importantly, it writes nothing back until the seller approves it, ensuring human oversight. This approach delivers methodology-backed coaching in plain language, avoiding generic AI output.
Patrick Morrissey, CEO of Altify, emphasized that the problem is not the AI model itself but the missing layer between strategy and execution. He noted that enterprise revenue teams need contextual coaching based on their sales process and where they are in a specific deal. MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively.
The architecture is built natively on Salesforce's platform, working with Agentforce, Slack, and Data360, and leverages Salesforce's trust layer for security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications, then applying a strategic coaching layer before delivery. This extends Altify's existing solutions for relationship strategy, opportunity management, and account planning.
MaxAI is available now. For more information, visit altify.com/maxai. Sales and operations leaders can also watch how Altify improves execution and revenue performance, and meet the team at Dreamforce. A personalized demo can be requested at altify.com/demo-request.
