Accurate Franchising™, a leading franchise development consulting firm, hosted its annual Franchise Forward Conference June 24–26 in West Palm Beach, Florida. The three-day event brought together more than 20 franchisor clients for education, collaboration, and strategic planning focused on driving long-term franchise success.
The conference addressed critical topics such as franchise sales, scalable operations, marketing, leadership, franchise resales, and emerging tools shaping the future of franchising. Attendees heard from experienced franchise executives and industry experts, including Ray Titus, Chairman and CEO of United Franchise Group, who spoke on building a franchisor legacy; Austin Titus, President of Accurate Franchising, who presented on vision for growth and the state of franchising; and Michael White, Chief Development Officer and Director of Global Franchising at United Franchise Group, who covered franchise sales strategies.
Other speakers included Brady Lee, Chief Operating Officer at United Franchise Group, discussing franchise resales; Christina Parsons, Chief Marketing Officer, on digital marketing; and Jim Butler, Vice President of International Development, on international expansion. The event also featured interactive roundtable discussions, networking opportunities, and a vendor tradeshow to help franchisors apply these strategies within their own organizations.
"Our clients stepped away from their day-to-day operations to spend three days at our headquarters immersed in the strategies, insights, and best practices that drive franchise success," said Austin Titus, President of Accurate Franchising. "Hearing directly from experienced franchise leaders and industry experts provided attendees with actionable ideas they can implement both immediately and in the long term, while reinforcing the ongoing support and resources they receive as Accurate Franchising clients."
As part of the United Franchise Group (UFG) family of affiliated brands and consultants, Accurate Franchising clients benefit from the expertise of a global franchise organization with more than four decades of industry experience. Accurate Franchising has supported over 800 brands in their franchise development journey. For more information, visit www.AccurateFranchising.com.
The conference underscores the importance of continuous learning and strategic alignment for franchisors in a competitive market. By focusing on sales, operations, marketing, and leadership, Accurate Franchising aims to equip its clients with the tools needed to scale effectively and build sustainable franchise systems.
